At Zimmerman, interns were assigned to cross-functional teams consisting of account services, graphic design, copywriting interns, and dedicated employee mentors. As the account services intern on my team, I helped develop a campaign for Diamonds Direct aimed at attracting new customers within a defined target audience.

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Our solution proposed an AI-powered Pinterest integration that allowed newly married customers to submit their Pinterest boards, enabling their partners to visit Diamonds Direct with ring options curated directly from those preferences.